PeopleGrove: B2B

PeopleGrove is higher ed’s first Career Access platform. Powered by AI, the SaaS software guides lifelong learners along their educational and career journey from exploring careers, partaking in experiential learning and connecting with alumni as mentors. PeopleGrove gives its users greater access to the careers they dreamed of, no matter their background.

Project included a rebrand, new website including interactive homepage, nurture email and display campaigns, demand gen driven by thought leadership, and experiential activations. All initiatives contributed to 65% of sales revenue.

RESULT

• Grew marketing-sourced new customer revenue from ~30% of company total to ~90%

• Campaigns set records for: inbound demo requests, highest landing page/social/email conversion rates, and strongest event registration/attendance numbers

• Social advertising creative responsible for as much as 40% of company’s leads with CPL as low as $38 for highly targeted audience types

• Nurturing average CTR improved from 2% to 43%

• Maintained 100% of top organic search ratings during website relaunches