Earnest & Humble

Earnest & Humble is a coffee brand that prides themselves on their sun-dried coffee bean process, which in return saves water and the environment. They wanted to re-brand their company to create a real connection with their customers.  The new take on their logo features a water drop into a mug in the ampersand. The whole brand identity was founded on something that was modern yet organic, warm and friendly as well something that paid homage to the founder’s African roots.