PeopleGrove - User Acquisition Campaign

CHALLENGE

Create a campaign targeted at students and alumni with the goal of signing up for their universities’ PeopleGrove platform. Each campaign media would also need to be completely editable to fit each university partners brand system.

Result

The university partners were provided both print and social media collateral via Canva templates where universities could add both their schools logo, URL, and QR Code, as well as being able to change the colors. Emails were templated in the PeopleGrove product, which resulted in significant user adoption and engagement:

• 88% increase in user adoption across all users with 367% increase in user adoption on individual campuses

• 60% increase in user engagement across all users with 336% increase in user engagement on individual campuses