CHALLENGE

The objective for the local marketing was to rebrand the Marina, reserve the slips, and promote it as a great location under the campaign title “Anchored in the Heart of Palm Beach.”

RESULTS

In addition to renting out more than 90% of the slips at the Marina by the first month of the reopening in November 2021, the local marketing successfully rebranded the recently renovated facility, launching it as a state-of-the-art, superyacht capacity, coveted luxury destination for international boaters.