Wynwood School of Music

CHALLENGE

Create a logo design that would stand out in the hustle and bustle of Wynwood, while creating an identity that resonates with the school’s values: youthful, upbeat, and cool.

APPROACH

The logo is a custom font, giving the feel of the local graffiti with an elevated level of grandeur. The “oo” in both the words Wynwood and School resemble vinyl, CDs, or even boomboxes. Their alternating vertical and horizontal variations emphasizes creativity and diversity. Exaggerated swashes throughout the logo add a fun element to the brand’s identity keeping it rooted in a strong musical direction.